Startup Weekend Impact
Startup Weekend is an international entrepreneurship event that challenges participants to develop and launch a startup in just 54 hours. Hosted by TechStars, the program follows the "From Zero to Hero" approach, where teams collaborate intensively—from brainstorming ideas to delivering a final pitch—transforming concepts into viable business solutions.
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Visual Design
Branding
Marketing
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Figma
Adobe Creative Cloud (Photoshop, Illustrator, Premiere)
Background
Startup Weekend is a globally recognized entrepreneurship competition where participants form teams and work intensively over 54 hours to develop and launch a startup. Organized by TechStars, the event follows the From Zero to Hero methodology, guiding participants from ideation to pitching their newly created ventures.
As a former participant, I took on the role of organizer for Startup Weekend Impact, a special edition focused on fostering innovation and entrepreneurship in the socio-environmental sector. Since Startup Weekend is a volunteer-driven initiative, prior participation was the only prerequisite for leading an event.
Branding
Serving as the marketing lead, I was responsible for crafting the event’s visual identity and managing social media presence. My work included designing promotional assets for social platforms, event merchandise like t-shirts, and branding materials to ensure a consistent and engaging communication strategy.
Conclusion
Startup Weekend Impact successfully brought together entrepreneurs, innovators, and changemakers to tackle socio-environmental challenges through entrepreneurship. The event’s fast-paced, hands-on approach fostered creativity, collaboration, and problem-solving, empowering participants to turn ideas into viable solutions.